Explore the context
Look at who was studied, the situation and the question behind the findings.
User Experience Insights
A clearer perspective on the experiences that matter.
Explore research, ideas and practical resources about how people think, decide and interact across products, services, spaces, systems and technology.
User Experience Insights
Explore insights by what you want to learn.
Choose a topic or resource hub below. Find the area relevant to your work, from research evidence and sector perspectives to practical methods and frameworks.
10 resource hubs to explore
Research & Evidence
Explore the evidence behind experience decisions.
Case Studies
Explore project stories through the research question, approach, findings and decisions supported.
How can research help a team move forward?
Explore hubResearch Reports
Explore research reports and the context behind their findings.
What does the evidence suggest, and who was studied?
Explore hubExperience Benchmarks
Explore approaches to experience comparison, baselines and measurement.
How can we assess where an experience stands?
Explore hubTrends & Perspectives
Connect changes in expectations with the people behind them.
Experience Trends
Explore changes in how people use, judge and expect to experience products and services.
What changes are worth investigating for our users?
Explore hubIndustry Insights
Explore experience questions and perspectives in different sectors.
How does the industry context shape the challenge?
Explore hubHuman Behavior Insights
Explore motivations, habits, choices and the context behind human behaviour.
Why might people act differently from what we expect?
Explore hubGlobal Experience Insights
Explore culture, local context and experience differences across markets.
What might a global view overlook?
Explore hubResources & Events
Build a more practical understanding of experience research.
Guides & Frameworks
Explore ways to frame research questions, organise evidence and discuss experience priorities.
How can our team approach the question more clearly?
Explore hubResearch Methods Library
Learn what research methods involve and the questions they can help answer.
Which approach could help us learn what we need?
Explore hubWebinars & Events
Visit the hub for research discussions, sessions and event updates.
Where can we explore the topic in more depth?
Explore hubNo matching resource hubs. or tell us what you need.
From insight to your next question
Useful ideas become stronger in your own context.
An insight can prompt a better question. Research with your users can show how that question applies to your product, service, team or market.
Ask what it means
Consider which ideas are relevant to your users and which need investigation.
Bring it to your team
Use the discussion to shape a clearer research question or improvement priority.
Let us help shape the next step
Have an experience question of your own?
Tell us what you want to understand and the decision you need to make. We will help define a practical research approach.