What do we need to learn?
Turn a broad business concern into a focused research question and decision.
Guides & Frameworks
Practical structures for planning research, protecting quality and turning human evidence into clearer decisions.
A framework should make thinking clearer, not replace it. The same template can produce very different evidence depending on the question, participants, context, moderation, analysis and decisions that follow.
UX Pacific guides are designed to help research, product, design and service teams work with more structure. They explain when an approach is useful, how to apply it responsibly, what quality risks to watch and when a study needs specialist support.
Questions these resources help answer
Which method fits the question?
Choose an approach based on the evidence needed, not familiarity or speed alone.
How do we protect research quality?
Plan recruitment, consent, fieldwork, analysis and reporting with clear checks.
How should evidence inform action?
Connect findings to decisions without overstating certainty or generalising too far.
Guide and framework topics
- Research questions, study briefs, decision alignment and method selection
- Participant profiles, recruitment, consent, privacy, inclusion and research ethics
- Discussion guides, observation, usability tasks, surveys and fieldwork quality
- Synthesis, prioritisation, reporting, stakeholder alignment and research operations
What a useful resource should include
- The decisions and research questions the approach is designed to support
- Inputs, roles, steps and quality checks needed to use it responsibly
- Examples, prompts or templates that can be adapted to the study context
- Limitations, common failure points and signs that specialist support is needed
How we structure practical guidance
Start with a real decision
Frame the resource around a question a product, service or research team must answer.
Explain when it fits
State the situations, evidence needs and study conditions the approach suits.
Make preparation visible
Identify participants, materials, permissions, consent and stakeholder inputs required.
Provide an adaptable process
Offer clear steps without pretending every team, audience or market is the same.
Build in quality checks
Surface bias, fieldwork, analysis, privacy and interpretation risks at the right moment.
Connect evidence to action
Show how to report findings, uncertainty, implications and sensible next steps.
Built for different levels of research maturity
Some resources help a small team frame its first customer conversation. Others help experienced researchers standardize planning, quality, cross-market coordination or stakeholder decisions.
Each guide should make the intended audience and assumed knowledge clear, so simplicity does not remove important safeguards.
Designed to adapt, not copy blindly
A useful framework provides structure while leaving room for the audience, product, service, market and risk level of the study.
Teams should change examples and operational details while preserving the research question, evidence standard, consent and analytical logic.
How to use this resource hub
- Frame the need: begin with the decision and evidence gap, not a preferred method.
- Check suitability: confirm the guide fits your users, context, risk and team capability.
- Adapt carefully: tailor practical details without weakening ethics or comparability.
- Document choices: record changes, assumptions, exclusions and limitations.
- Escalate when needed: involve experienced specialists for complex, sensitive or high-stakes work.
Guidance is not a substitute for research judgement
A checklist cannot make an unsuitable method valid, repair poor recruitment or remove bias from analysis. Lightweight research can be valuable, but the strength of the decision should match the strength and scope of the evidence.
Sensitive populations, high-stakes decisions, regulated environments, complex accessibility needs and multi-country programmes may require specialist ethical, legal, security, accessibility, clinical or technical review.
Let us help shape the next step
Have an experience question of your own?
Tell us what you want to understand and the decision you need to make. We will help define a practical research approach.