Who may be excluded?
Identify the abilities, circumstances and access conditions that current assumptions may overlook.
Accessibility & Inclusion Across Markets
Research with people across abilities, ages, languages, devices and access conditions, so global experiences work in real market contexts.
- SERVICE
- PEOPLE
- EXPERIENCE
- JOURNEY
- SPACE
- PRODUCT
- THINKING
- DIGITAL
- RESEARCH
- IMPACT
- SERVICE
- PEOPLE
- EXPERIENCE
- JOURNEY
- SPACE
- PRODUCT
- THINKING
- DIGITAL
- RESEARCH
- IMPACT
Accessibility standards provide an essential baseline, but they do not explain every barrier people face in different markets. Language, disability, age, digital confidence, device access, connectivity and local service conditions can change how the same experience works in practice.
UX Pacific studies those differences with the people most likely to encounter them. We help global and regional teams decide what should be consistent everywhere, what must adapt locally and which improvements deserve priority.
Questions this research answers
Where does the experience break down?
Understand barriers across discovery, comprehension, interaction, completion, support and recovery.
Which needs are global or market-specific?
Separate common patterns from differences caused by language, infrastructure, culture or local systems.
What should teams improve first?
Prioritize action by user impact, frequency, severity, business risk and implementation dependency.
What we examine
- Vision, hearing, mobility, speech, cognitive and neurodivergent access needs
- Assistive technologies, input methods and platform realities in each market
- Language, literacy, comprehension, instructions and cognitive load
- Age-related needs, temporary impairments and situational limitations
- Device quality, data cost, connectivity, shared devices and public use
- Trust, privacy, support and recovery when people need additional help
How we design the study
Define the decision
Clarify the experience, markets, audiences and product decision the evidence must support.
Map exclusion risks
Identify who may be missed and which barriers, tasks and environments require investigation.
Build an inclusive sample
Recruit against relevant access needs and market context, not broad demographic labels alone.
Adapt the protocol
Prepare accessible materials, suitable session formats and reasonable participant accommodations.
Research locally
Use clear local-language moderation while maintaining a comparable core across markets.
Synthesize for action
Distinguish shared findings from local differences and prioritize practical next steps.
Methods selected for the context
The method mix depends on the decision, maturity of the experience and participant needs. A study may combine moderated usability testing, interviews, contextual inquiry, assistive-technology walkthroughs, expert accessibility review, comprehension testing or diary research.
Standards-based evaluation and research with people answer different questions. We use them together when the brief requires both conformance-oriented findings and evidence of real-world use.
Comparable globally, relevant locally
A shared research framework keeps priority tasks, evidence capture and severity logic comparable. Local adaptation protects meaning by accounting for language, culture, devices, infrastructure and support systems.
Reporting makes the distinction explicit: patterns seen across markets, findings concentrated in particular markets and issues that require further validation.
What your team receives
- Executive readout: the decisions, risks and priorities leaders need to understand.
- Cross-market findings: shared patterns, local differences and evidence strength.
- Barrier and severity register: affected users, tasks, evidence and consequences.
- Prioritized recommendations: global actions, local adaptations and validation needs.
- Evidence library: approved clips, observations or examples where consent and study scope allow.
Quality, ethics & participant care
Inclusive research requires more than adding participants to a standard protocol. We plan accessible consent, communication preferences, reasonable accommodations, participant compensation, secure data handling and respectful reporting around the needs of each study.
Where standards or local requirements are relevant, findings can be mapped to the agreed framework. Research evidence supports design and product decisions; it does not replace a formal legal or compliance assessment.
More in Culture & Local Context
Let us help shape the next step
Need to understand who your experience may exclude?
Let’s design the right research.
Share the markets, audiences and decision. We will help shape the study.