Our Work Rise2Research UX Audit
Rise2Research UX Audit
A website usability analysis for Rise2Research, examining research service communication, navigation and enquiry conversion.
Overview
Rise2Research needed an evidence-led review of how prospective clients understand offerings and decide to enquire.
The audit focused on service clarity, information scent and conversion pathway quality.
The Challenge
Research service websites must explain complex capabilities simply. If messaging is dense or pathways unclear, qualified visitors may leave before contacting the team.
The audit needed recommendations that improved both comprehension and enquiry confidence.
Approach
We reviewed homepage, services and contact journeys using heuristic evaluation and first-impression content scans.
Findings were organized around discoverability, clarity and conversion readiness.
Key Findings
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01
Service differentiation needed stronger early articulation for first-time visitors.
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02
Navigation labels and page structure made some capabilities harder to find.
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03
Enquiry pathways needed clearer reassurance around process, scope and next steps.
Outputs & Next Steps
01
Usability Analysis
Documented friction across discovery and enquiry journeys.
02
Messaging Guidance
Recommendations for clearer service explanation and hierarchy.
03
Conversion Improvements
Practical CTA and form-path refinements for higher confidence.
Full visual case study
Review the complete boards, annotated screens and design rationale on Behance.