Our Work Milan Pipes UX Audit
Milan Pipes UX Audit
A detailed UX audit for Milan Pipe, focused on product discovery, technical information clarity and enquiry conversion.
Overview
Milan Pipe needed a detailed assessment of how buyers and partners navigate product information and decide to enquire.
The audit examined catalogue structure, specification clarity and conversion pathways.
The Challenge
Industrial and product-led websites often carry dense technical detail. Without clear structure, users struggle to find the right product or understand differences.
The team needed recommendations that improved findability and enquiry confidence.
Approach
We reviewed product listing, detail and contact journeys using heuristic criteria and task-based walkthroughs.
Findings were connected to buyer intent: identify, compare, verify and enquire.
Key Findings
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01
Product categorization and filters needed clearer support for comparison-driven browsing.
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02
Technical specifications were present but not always presented in a scannable hierarchy.
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03
Enquiry CTAs and trust cues needed stronger placement near decision points.
Outputs & Next Steps
01
Detailed Audit Report
Issue-by-issue findings with severity and recommended response.
02
IA Guidance
Direction for clearer product grouping and comparison support.
03
Conversion Notes
Practical improvements for enquiry paths and CTA clarity.
Full visual case study
Review the complete boards, annotated screens and design rationale on Behance.