Our Work CEDAR Himalaya UX Audit
CEDAR Himalaya UX Audit
An experience audit of the CEDAR Himalaya digital presence, focused on trust, navigation clarity and product discovery.
Overview
CEDAR Himalaya required a structured review of how people discover products, interpret brand messaging and move toward purchase or enquiry.
The audit connected interface issues with trust signals, content clarity and journey continuity across desktop and mobile.
The Challenge
Natural and lifestyle brands depend on credibility as much as conversion. Unclear hierarchy, weak product storytelling or inconsistent cues can reduce confidence before a decision is made.
The review needed to highlight friction that affected both understanding and willingness to act.
Approach
We evaluated homepage, category, product and support journeys using heuristic criteria, content scan patterns and mobile usability checks.
Findings were mapped to user intent stages: discover, understand, compare and convert.
Key Findings
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01
Product benefits and differentiation were not always visible early enough in the journey.
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02
Navigation and filtering patterns created avoidable effort when users tried to narrow options.
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03
Trust and reassurance cues needed stronger placement near decision moments.
Outputs & Next Steps
01
Journey Findings
Friction points mapped across discovery, evaluation and conversion stages.
02
Priority Fixes
Ranked recommendations for hierarchy, trust cues and product clarity.
03
Next Validation
Suggested usability checks after implementing high-impact changes.
Full visual case study
Review the complete boards, annotated screens and design rationale on Behance.