Industry Overview
The average e-commerce cart abandonment rate is 70%. Most of that loss is preventable through better UX. Research-led design finds and fixes the specific friction costing you revenue.
High cart abandonment, poor mobile conversion, complex product filtering, confusing checkout flows, lack of trust signals, slow product discovery, and inconsistent omnichannel experiences.
Shoppers need to find products quickly, trust the brand and checkout process, complete purchases without hesitation, and have a seamless experience whether they are on desktop, mobile, or in-store.
Baymard Institute data shows 24% of US shoppers abandon carts due to a checkout that was "too long or complicated." Fixing UX friction in discovery and checkout is a direct revenue intervention.
Our Services
Every service is tailored to the specific user needs, compliance requirements, and business goals of Retail products.
Heuristic audit of your full shopping funnel, from homepage through to order confirmation, identifying friction points, trust breakdowns, and drop-off causes backed by data.
High-fidelity Figma design for product listing pages, PDP, search and filter, cart, account, and post-purchase flows, designed for conversion, not just aesthetics.
Mobile-first shopping experiences, thumb-friendly navigation, fast product browsing, one-tap checkout flows, and mobile-optimised image galleries that convert on small screens.
Guest checkout, progressive address forms, payment method hierarchy, trust signal placement, and order confirmation design, reducing the 24% of users who abandon at checkout.
Search UX, faceted navigation, category architecture, and recommendation placement designed to connect shoppers with the right product faster, reducing bounce from search result pages.
Component libraries with conversion-tested UI patterns, product cards, quick-add interactions, filter panels, and notification systems that keep your shopping experience consistent at scale.
Why UX Pacific
Research rigour, industry context, and senior-led execution on every project, so your design works for real users and real business goals.
Every decision is grounded in real user evidence, interviews, usability tests, behavioural data, not assumptions or visual preference.
We understand the compliance requirements, user expectations, and competitive landscape specific to Retail, not just design principles.
WCAG 2.1 AA compliance and inclusive design are built into every project from the start, not audited in at the end.
Token-based component libraries that keep your product consistent at scale and help your engineering team move faster with confidence.
We tie every design decision to conversion, retention, and engagement goals, so every deliverable moves a metric, not just a pixel.
Every engagement is led by a senior UX strategist from discovery to delivery. No work passed to juniors or offshore teams.
How We Work
A structured, transparent six-stage process, from first brief to developer handoff, that eliminates guesswork and delivers measurable results.
Align with stakeholders to surface business goals, user needs, and constraints before assuming any solution.
Stakeholder WorkshopsUser interviews, usability sessions, surveys, and competitive audits to gather evidence, not opinions.
User Interviews · Usability TestsRaw data becomes structured insight, pain points ranked by impact, opportunities identified, findings documented.
Insight Reports · Journey MapsWireframes and high-fidelity UI screens built directly from research, accessible, responsive, and brand-aligned.
Wireframes · UI Screens · PrototypesModerated usability testing on real prototypes identifies friction before development begins, saving costly rework.
Prototype Testing · IterationOrganised Figma files, design tokens, annotated specs, and export-ready assets, everything your team needs.
Dev Handoff · Design TokensGet Started
Share your product and we will give you an honest review, what is working, what is losing users, and exactly what to fix first.
Designing Experiences, Not Just Interfaces
